About the designer
Sara Salim — Independent Brand Identity & Packaging Designer
I’m Sara Salim, an independent designer with a bachelor’s degree in graphic design and 18 years of experience. My focus is brand identity and packaging, particularly for food products. I work with founders, manufacturers and brand teams to give their products a clear, considered visual presence.
A complete visual identity
My work brings together typography, colour, symbols and practical applications. A logo is one part of that system: the identity also needs to work on a product, a package, a website and the communications people encounter every day.
I work with attention to proportion, hierarchy and detail, shaping each identity around the character of the brand rather than applying one visual style to every project.
Branding, visual systems and packaging
I design brand identities, logos, visual systems, brand guidelines and packaging. Food packaging is a particular focus: bringing the character of a product together with clear information and a consistent relationship across the range.
Every project begins with a conversation about your products, audience and priorities. That helps us agree on the right scope before the design work starts.
Art direction and design consultancy
I also work with brands as an art director, helping shape the visual direction of photography, product presentation, campaigns and everyday communications. The aim is to give the team a clear direction that stays connected to the identity.
If you are unsure what needs to change, a design consultation can be a useful starting point. We can review your existing identity or packaging, identify gaps and decide what to prioritise before beginning a larger project.
Selected design projects
The portfolio includes Fabio Mineral Water, Persian Saffron, Maya, Liana Fabric Gallery and Kimia Trading Group. Each project links to its published presentation so you can see the work in context.
View selected work →Work with Sara Salim
Based in Mashhad, Iran, I collaborate remotely with clients worldwide. Project enquiries are welcome in English or Persian. Share your brand, the design work you need and your intended timeline to start a conversation.
You can find my portfolio on Behance and my design updates on Instagram.
نام من سارا سلیم است؛ طراح گرافیک، هویت بصری برند و بستهبندی. معرفی و خدمات به فارسی ←